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Why gift giving makes us happy

Why gift giving makes us happy

Neurologists believe that our brains are set out to bring pleasure. Studies have also found objective proof that when we spend money on others, we experience a greater sense of satisfaction than when we spend the money on ourselves. The smile on the recipient's face when opening their gift provides another person with a psychological boost and stimulates the release endorphins into their brain, creating the same euphoric feelings of satisfaction and happiness that we can encounter after a good workout or when we fall in love.



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